Franchise was born Kenyatta Williams on February 9 in Miami, Fl. Franchise grown up with dreams like most young men in the world, Franchise wanted to play ball, never knowing that his true love would be in entertainment like most entertainers, Franchise spark of interest in music most likely started in church. He remember watching his auntie and uncle sing in church and then sneaking inside the church with cousin to play on the instruments, which indeed most likely sparked his interest.