While artist are in the studio, writing, mastering or performing a key factor to leveling up having a publicist. The due diligence is to select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.
"nearly every major artist has a team that was built from other people who see a profitable brand/product.” You can’t just fill positions you have to build your brand. A publicist will shed light and help you bring your visions to life.